USE YOUR STYLE TO CHANGE THE WORLD.

Sweatshop-free & ethical clothing.

We believe that some choices are so simple that there is only one right answer. The choice to buy ethical clothing that wasn’t made in a sweatshop should be a no-brainer, but the reality is that ethically crafted apparel is difficult to find. Industry analysts predict that 80% of clothes in North America are made in a sweatshop environment. The evidence of exploitation of garment workers and the environment is overwhelming. Our vision of providing our customers with a one-stop shop for sweatshop-free apparel has finally come to life. We opened up our downtown Guelph location in August 2012 and we are launching an online store in 2013 to provide access to a global audience who want to make a difference. We know that collectively, we can change the world if we all put our wallets where our hearts lie. Here at Grey Rock, that means ethical and Fair Trade working conditions for the entire supply chain of workers, great fabrics, organic cottons, and amazing, hip and fashionable designs. We stock everything that the socially and environmentally conscious customer is looking for from fantastic organic underwear made within a 100 mile radius in Turkey, elegant vegan shoes made in Brazil, men’s shoes that liberate Africa with trade not aid, Organic and free range alpaca sweaters from Peru, Fair Trade jewellery from all over the world, bags made from up-cycled couches in Montreal and much more. We have spent a great deal of time researching and analyzing our suppliers and the global clothing market. This has led us to believe that the power lies with the customer and the responsibility lies with us, the supplier, to ensure we contribute positively to the clothing industry. We hope you enjoy our carefully curated collection of men’s and women’s unique and stylish sweatshop-free, ethical clothing.